The Download
A blog built to filter and funnel the best ecommerce news, tips and tricks.
How to use Google PageSpeed Insights to evaluate website performance
Filed under: Blog
Using Google PageSpeed Insights is really easy. To begin, click here to open Google PageSpeed Insights tool. Next enter your website URL and click ‘Analyze.’ You may need to wait a few minutes for the analysis to finish especially if your website is large or complex. Once the tool has finished analyzing your website, your…
Why you should consolidate all your performance metrics into a dashboard
Filed under: Blog
Gathering your performance measurements in one place is a lot more than just a boring technical task; it’s a relatively straightforward task that will give your company a leg up in an increasingly competitive digital world. Imagine having a magical instrument that efficiently and clearly tells the story of your unique digital growth. Sounds a…
How to Perform a Hard Refresh and Clear Your Browser Cache
Have you ever revisited a website only to find it loading faster than the first time? That’s because your browser stores a local copy of the site on your computer, enabling quicker access compared to downloading it from the internet each time. While caching speeds up page loading, it may lead to changes not immediately…
The Importance of Accessibility for Online Stores: Promoting Inclusivity, Compliance, and Customer Engagement
Filed under: Blog, E-Commerce
Accessibility is of utmost importance for online stores for various reasons: Inclusivity: Online stores with accessible features ensure people with disabilities or impairments can access and navigate their websites with ease. By including features like screen reader compatibility, keyboard navigation and alternative text for images – accessible online stores provide equal opportunities to engage with…
Unleashing the Impact of Image Renaming on E-commerce SEO: Exploring its Benefits
Renaming images correctly can have a tremendously beneficial effect on e-commerce SEO (Search Engine Optimization). While search engines primarily rely on textual content when ranking websites, they also take image-related factors into consideration. Renaming your images appropriately could provide multiple SEO advantages: Keyword Optimization: By including relevant keywords in image file names, you can provide…
Mastering SEO-Optimized Metadata: Unveiling Effective Strategies for Writing Compelling Metadata
Writing SEO-optimized metadata is an important aspect of on-page optimization for search engines. Here are some strategies to help you write effective metadata: Title Tags: Meta Descriptions: Header Tags: URL Structure: Image Alt Tags: Structured Data Markup: Remember that while optimizing metadata is crucial, it should always be done with the user in mind. Create…