Why hello there!
I’m Natasha Murphy - the founder and principal of BuiltBest. With 20 years of agency experience, including founding and selling a boutique web development and marketing agency of my own, I decided to say farewell to agency life and found BuiltBest, a friendly relationship-driven tech consultancy with sharp execution capabilities and great customer service.
BuiltBest gives me the flexibility to empower small business owners in a rapidly changing tech/e-commerce industry with expert technical assessment and hands-on implementation. I’ve helped major brands and retailers grow smart and scale quickly via calculated digital transformation and business modernization practices. And, I’ve loved doing it.
A little more about me…
I founded Nicely Built in 2012, a boutique web development and marketing agency focused on e-commerce that was acquired by Acadia in 2021. I was the Director of Digital at Acadia from 2021 to 2023 prior to jumping back into a founding role with BuiltBest. I’m an entrepreneur at heart!
I’m a Georgia native, living in Atlanta and proud to say a UGA double dawg - I attended The University of Georgia for both undergraduate and graduate study.
I’m a mom, a wife, an avid reader and I have a love and appreciation for old and new - living, learning, and working in the fast-paced world of tech from my desk in our hundred+ year old Kirkwood home.
A glimpse of clients past and present
"Natasha is a phenomenal collaborator and educator, helping us to create order in our systems, simplify processes to make us more efficient, and importantly she always explains "the why" and the ROI on those decisions. Most recently, we engaged Natasha for an audit of The Southern C and Bulldawg Illustrated websites and her findings resulted in small tweaks that have netted big results. Natasha treats clients as long term partners not just projects - making her a real gem in her industry and it’s why she's been a trusted resource for us for over 10 years."
- Cheri Leavy, Founder of The Southern C, The Southern C Summit and Bulldawg Illustrated
"During the 10+ years I've worked with Natasha, she's always been very prompt, professional, and a total dream to work with. Natasha has made all of my website dreams come true and implemented some extra special touches that set us apart and strengthen our brand. She is always one the pulse of design and navigation trends that have helped my business tremendously. We are big fans and recommend Best Built all of the time!"
- Kristen Bach, Founder of TREEHOUSE kid & craft
“Natasha is a versatile player in the world of tech. Her 20 years of agency experience - including growing and selling her own business - gives her a unique skill set to advise and help entrepreneurs achieve their vision.”
- Libba Osborne, creative consultant