About

Built Best was founded by Natasha Murphy, a seasoned e-commerce technologist with nearly two decades of experience in the agency world. After founding and successfully selling her own web development firm, Natasha created Built Best to focus on a different kind of work—thoughtful technical partnership and sustainable growth for e-commerce brands.

We're a Shopify consultancy and a Shopify Select Partner, working with businesses at every stage, from fast-growing startups to established enterprises. Our work spans a wide range of technical initiatives, including performance optimization, checkout refinement, custom Shopify development, analytics, marketing automation, and systems design.

At its core, we help teams simplify complex systems, streamline operations, and build features that make Shopify more powerful—and easier to manage—over time. Our work blends deep technical expertise with strategic context, so every solution supports both the platform and the business behind it. We stay founder-led, with Natasha actively involved in both technical direction and hands-on development.

We work the way we do because of something Natasha has believed for two decades: technology should be legible to the people who depend on it. We run every engagement so you understand the system you're left with — the reasoning behind a decision, not just the deliverable. In practice that's drawn a client base of mostly women running their own brands, many of whom came to us having been talked at by developers rather than talked to.

What distinguishes our work is the depth and longevity of our client relationships. Many partnerships span years, evolving from initial builds into ongoing technical strategy and continuous improvement. That long-term collaboration lets us understand not just the technology, but the business realities driving each decision—resulting in systems that grow stronger, smarter, and more scalable over time.