Built on Shopify.
Designed to scale.
Built Best helps Shopify businesses design and build scalable technical systems—from custom development and feature implementation to server-side tracking and analytics—so your store, data, and marketing work together as you grow.
Performance Audits & Roadmaps
We offer targeted audits to assess store structure, analytics, paid search readiness, or overall technical health. Each audit identifies what’s working, what’s causing friction, and what should be prioritized next. Audits conclude with a clear, actionable roadmap—without overwhelm.
Shopify Store Setup & Architecture
We design Shopify stores with structure and longevity in mind. This includes theme setup, collection architecture, navigation, metafields, and foundational configuration that supports future growth. This work is ideal for new builds, re-platforms, or stores that have outgrown their original setup and need a more intentional foundation.
Custom Shopify Development
We build custom Shopify functionality using Liquid, JavaScript, and Shopify’s native tools. This includes bespoke sections, advanced variant logic, metafield-driven layouts, and performance-conscious enhancements. This service is for stores that need precise behavior or flexibility beyond what themes and off-the-shelf apps can provide.
Technical SEO & GEO for Shopify
Shopify has structural SEO challenges that most platforms don't. We handle collection architecture, canonical strategy, index control, redirect cleanup, and Core Web Vitals — plus GEO and AEO optimization so your store surfaces in AI-generated answers and generative search results, not just traditional rankings.
Ongoing Shopify Consulting
Ongoing support for Shopify stores that need a technical partner without a full-time hire. This can include development work, strategic guidance, vendor evaluation, analytics oversight, and systems refinement — scoped to what's actually useful, not a fixed deliverable set.
Client Testimonials
Natasha is a phenomenal collaborator and educator, helping us to create order in our systems, simplify processes to make us more efficient, and importantly she always explains "the why" and the ROI on those decisions. Most recently, we engaged Natasha for an audit of The Southern C and Bulldawg Illustrated websites and her findings resulted in small tweaks that have netted big results. Natasha treats clients as long term partners not just projects - making her a real gem in her industry and it’s why she's been a trusted resource for us for over 10 years.
Cheri Leavy
Founder, The Southern Coterie & Bulldawg Illustrated
Natasha is a versatile player in the world of tech. Her 20 years of agency experience - including growing and selling her own business - gives her a unique skill set to advise and help entrepreneurs achieve their vision.
Libba Osborne
Founder, Add Lib
Hannah Groseclose
Founder, Hinge Creative
During the 10+ years I've worked with Natasha, she's always been very prompt, professional, and a total dream to work with. Natasha has made all of my website dreams come true and implemented some extra special touches that set us apart and strengthen our brand. She is always one the pulse of design and navigation trends that have helped my business tremendously. We are big fans and recommend Best Built all of the time!