Shopify Services
Built Best is an Atlanta-based Shopify consultancy specializing in the technical systems that determine whether a store performs — development, analytics, paid search, SEO, and the architecture underneath all of it.
Engagements are scoped to what you actually need. Some clients come with a specific problem. Others need help building or rebuilding multiple systems at once. Either way, the work starts with understanding your current stack.
Performance Audits & Roadmaps
We offer targeted audits to assess store structure, analytics, paid search readiness, or overall technical health. Each audit identifies what’s working, what’s causing friction, and what should be prioritized next. Audits conclude with a clear, actionable roadmap—without overwhelm.
Shopify Store Setup & Architecture
We design Shopify stores with structure and longevity in mind. This includes theme setup, collection architecture, navigation, metafields, and foundational configuration that supports future growth. This work is ideal for new builds, re-platforms, or stores that have outgrown their original setup and need a more intentional foundation.
Custom Shopify Development
We build custom Shopify functionality using Liquid, JavaScript, and Shopify’s native tools. This includes bespoke sections, advanced variant logic, metafield-driven layouts, and performance-conscious enhancements. This service is for stores that need precise behavior or flexibility beyond what themes and off-the-shelf apps can provide.
Technical SEO, GEO, & AEO for Shopify
Shopify has structural SEO challenges that most platforms don't. We handle collection architecture, canonical strategy, index control, redirect cleanup, and Core Web Vitals — plus GEO and AEO optimization so your store surfaces in AI-generated answers and generative search results, not just traditional rankings.
Ongoing Shopify Consulting
Ongoing support for Shopify stores that need a technical partner without a full-time hire. This can include development work, strategic guidance, vendor evaluation, analytics oversight, and systems refinement — scoped to what's actually useful, not a fixed deliverable set.