See exactly what's working, what's not, and what to fix first.

Most Shopify stores accumulate problems gradually — tracking gaps, structural mismatches, app conflicts, and missed configuration. By the time something is clearly broken, the root cause is usually several layers deep. An audit surfaces those issues before they compound.

What the audit covers

Scope is shaped by the systems you have. A typical engagement includes one or more of the following:

• Store structure — theme architecture, collection logic, navigation, metafield usage, and URL patterns
• Analytics & tracking — GA4 configuration, GTM setup, conversion signal accuracy, and cross-platform attribution
• Paid search readiness — campaign structure, conversion tracking, feed quality, and measurement integrity
• Technical SEO — canonical strategy, index control, redirect chains, and crawl efficiency
• App stack — overlap, load impact, redundancy, and whether tools are configured correctly

What you get

Every audit concludes with a written roadmap that identifies what's working, what's causing friction, and what to prioritize. Findings are specific, actionable, and scoped to your actual stack — not a generic checklist.

If implementation support is needed after the audit, that can be scoped separately.