Most of our relationships are measured in years, not projects. Several of the brands below have worked with Natasha for more than a decade — through re-platforms, rebrands, growth spurts, and the occasional emergency.

That longevity changes the nature of the work. When you already know how a business operates — how its catalog is structured, where the margin actually sits, which promotions matter and which are noise — you stop guessing. Recommendations get sharper, decisions get faster, and the technical work starts serving the business rather than the other way around.

The clients here run the range: independent founders, established multi-brand retailers, and teams somewhere in between. Most of them are women running their own brands. What they share is a preference for a technical partner who explains the reasoning, flags the things that don't need doing, and is still around a year later to see how the decision played out. That's the partner we try to be.