Technical SEO, GEO, & AEO for Shopify

SEO built into the structure of your store, not bolted on afterward.

Most Shopify SEO problems are structural — duplicate content from faceted navigation, incorrect canonicals, bloated indexes, and collection architectures that make it harder for search engines to understand what a store sells. Fixing those problems at the foundation produces compounding returns. Adding more content on top of a broken structure does not.

What this covers

Technical SEO work is scoped to your store's architecture and current state. Common areas include:

  • Collection structure — URL patterns, hierarchy, and how products and categories are organized for crawlers
  • Canonical strategy — preventing duplicate content from filters, tags, sort orders, and pagination
  • Index control — managing what Google crawls, indexes, and ignores
  • Redirect management — audit and cleanup of chains, loops, and broken paths
  • Performance considerations — Core Web Vitals, render-blocking scripts, and image delivery as they affect crawl and ranking
  • GEO & AEO — structuring content and schema so your store surfaces in AI-generated answers and generative search results

How GEO fits in

Generative Engine Optimization (GEO) is the emerging practice of structuring content so it's cited by AI search tools — ChatGPT, Gemini, Perplexity, and Google's AI Overviews. For Shopify stores, this means clear entity relationships, well-structured product and category content, and schema that helps AI systems understand what you sell and who you serve.

This work is done alongside technical SEO, not separately from it.

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