Ecommerce ROI Calculator
See what a better-converting store is actually worth. Enter your numbers to estimate the added revenue, and the return, from lifting your conversion rate.
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What is a good ecommerce conversion rate?
Most Shopify stores convert somewhere between 1% and 3% of visitors into buyers. Anything at or above roughly 2.5% to 3% is strong for ecommerce, though the right target depends on your traffic quality, price point, and category. The calculator lets you model any current and target rate so you can see the revenue gap between them.
How do I calculate ecommerce ROI?
Ecommerce ROI compares the extra revenue an improvement produces against what it costs. In this tool, we take your current monthly revenue (visitors times conversion rate times average order value), project it at a higher conversion rate, and show the added revenue per month and per year. If you enter a project cost, we divide the first-year added revenue by that cost to show the return.
How much can improving conversion rate increase revenue?
Because revenue scales directly with conversion rate, even a small lift compounds. Moving from 1.8% to 2.6% on the same traffic is roughly a 44% revenue increase, without spending a dollar more on ads. The calculator shows the exact figure for your numbers.