Before moving into the topic du jour, it’s important to understand the difference between updating and upgrading a website. Updating typically refers to making changes or improvements to the content, design, or functionality of your current website to keep it fresh, relevant, and secure. Examples include refreshing content, tweaking design elements, or fixing bugs. Core…

Email marketing is still effective for businesses to connect personally with their customers. But keeping subscribers around and preventing unsubscriptions is a never-ending challenge. Putting an email preferences page in place is a good way to counter this. This proactive strategy improves engagement, fortifies the bond between the company and its customers, and lowers the…

Optimizing email marketing tactics is essential to remaining competitive and connecting with the audience as we progress in 2024. With the various changes to the policies and rules surrounding sending emails, adapting new techniques and methods in email marketing setup is necessary. The effectiveness of email marketing has always relied on some specific activities. Let’s…

Yahoo and Gmail try their best to shield users from unsolicited and spam emails. They have decided it was about time to make email deliverability best practices as definite rules in 2024’s sender requirements. So, where does this leave you as a bulk email sender/marketer? Simply put, you must follow crucial best practices for email…

Using Google PageSpeed Insights is really easy. To begin, click here to open Google PageSpeed Insights tool. Next enter your website URL and click ‘Analyze.’ You may need to wait a few minutes for the analysis to finish especially if your website is large or complex. Once the tool has finished analyzing your website, your…

Gathering your performance measurements in one place is a lot more than just a boring technical task; it’s a relatively straightforward task that will give your company a leg up in an increasingly competitive digital world. Imagine having a magical instrument that efficiently and clearly tells the story of your unique digital growth. Sounds a…