The Download

After a particularly challenging year in 2024, I’ve made an important decision about the future of Built Best. Starting in January, I’ll be transitioning from project-based work to ongoing support agreements. This shift isn’t just a business decision – it’s a necessary change to ensure I can continue providing the high level of service my […]

Ever have one of those years where you look back and think, “Wow, did I really do all that?” 2024 was exactly that kind of year for me. Pour yourself something festive as I walk you through some of the coolest projects that kept me up at night (in the best possible way). Building a […]

Let’s be real – you’re probably reading this while slumped over your desk, surrounded by shipping labels and empty coffee cups. Holiday season burnout is REAL, my fellow e-commerce warriors!

Let’s talk about one of e-commerce’s best-kept secrets: you can run a sophisticated wholesale operation without emptying your bank account on Shopify Plus.

To analyze your website’s bounce rate in Google Analytics using images, follow these steps: Step 1: Log in to Google Analytics Access your Google Analytics account and select the property (website) you want to analyze. Step 2: Navigate to the Reports Section In the left-hand sidebar, click on “Reports”. Step 3: Go to “Behavior” Section […]

To determine if your website’s technology is up to date, you can evaluate several key aspects: 1. Platform Version CMS or Platform Version: If your website runs on a content management system (CMS) like WordPress or Shopify, check if you are using the latest version. CMS platforms regularly release updates that include security patches, performance […]

Before moving into the topic du jour, it’s important to understand the difference between updating and upgrading a website. Updating typically refers to making changes or improvements to the content, design, or functionality of your current website to keep it fresh, relevant, and secure. Examples include refreshing content, tweaking design elements, or fixing bugs. Core […]

Email marketing is still effective for businesses to connect personally with their customers. But keeping subscribers around and preventing unsubscriptions is a never-ending challenge. Putting an email preferences page in place is a good way to counter this. This proactive strategy improves engagement, fortifies the bond between the company and its customers, and lowers the […]

Optimizing email marketing tactics is essential to remaining competitive and connecting with the audience as we progress in 2024. With the various changes to the policies and rules surrounding sending emails, adapting new techniques and methods in email marketing setup is necessary. The effectiveness of email marketing has always relied on some specific activities. Let’s […]

Yahoo and Gmail try their best to shield users from unsolicited and spam emails. They have decided it was about time to make email deliverability best practices as definite rules in 2024’s sender requirements. So, where does this leave you as a bulk email sender/marketer? Simply put, you must follow crucial best practices for email […]