When it comes to seasonal campaigns, Kate Spade New York has always excelled at blending style, storytelling, and smart merchandising. This year, they’ve taken it a step further by seamlessly promoting both Valentine’s Day and Galentine’s Day on their website—without letting one overshadow the other. Let’s break down how they’ve done it and why it…

As an e-commerce consultant, I’ve learned that success in online retail often comes from strong partnerships across multiple disciplines. My work with the Emily McCarthy brand has shown how combining technical expertise with great photography, strategic PR, and a clear brand vision creates remarkable results. Here are my top three tips for maximizing e-commerce performance:…

The art of the exclusive sale has become increasingly sophisticated in the e-commerce world. As brands seek to build their email lists while driving sales, the method of implementing these gated experiences can make or break their success. Today, we’re diving into a fascinating comparison of how two prominent fashion brands, Frēda Salvador and Ulla…

If you didn’t know, I’m really into AI. Over the past few years, it’s become an indispensable part of my daily workflow. From streamlining communication to solving complex problems, AI has transformed how I work—and saved me countless hours in the process. Here are the main ways I use AI to boost productivity and efficiency.…

First things first—I want to take a moment to say a huge thank you. To my past clients, my current clients, and anyone who might work with me in the future: you’re the reason I get to do what I love every day. Your trust and support mean the world to me, and I’m so grateful…

As an ecommerce web developer with a passion for fashion, I’ve always been fascinated by the way technology and style intersect. Few platforms did this as seamlessly as MatchesFashion. It wasn’t just a luxury retailer—it was a carefully curated ecosystem that introduced shoppers to emerging designers like The Vampire’s Wife and Nili Lotan while showcasing…