About

I’m Natasha Murphy, the founder of Built Best. After spending nearly two decades in the agency world—and founding and successfully selling my own web development firm—I created Built Best to focus on what matters most: helping e-commerce brands thrive through thoughtful technical partnership and smart, sustainable growth.

I work with Shopify stores at every stage, from fast-growing startups to established enterprises. My work covers everything from performance optimization and checkout refinement to marketing automation, analytics, and custom development. I love helping teams simplify their systems, streamline operations, and build features that make Shopify more powerful and easier to manage every day. I’m fluent in both the technology and the strategy that make modern e-commerce run—and yes, I still love writing the code myself.

What truly distinguishes my work is the long-term nature of my client relationships. Many have lasted for years, evolving from initial builds into ongoing technical strategy and continuous improvement. That depth of partnership allows me to understand not just the technology, but the business context behind every decision—and to help each brand grow stronger, smarter, and more scalable with every project.