About

Built Best was founded by Natasha Murphy, a seasoned e-commerce technologist with nearly two decades of experience in the agency world. After founding and successfully selling her own web development firm, Natasha created Built Best to focus on a different kind of work—thoughtful technical partnership and sustainable growth for e-commerce brands.

Built Best works with Shopify businesses at every stage, from fast-growing startups to established enterprises. The team supports a wide range of technical initiatives, including performance optimization, checkout refinement, custom Shopify development, analytics, marketing automation, and systems design.

At its core, Built Best helps teams simplify complex systems, streamline operations, and build features that make Shopify more powerful—and easier to manage—over time. The work blends deep technical expertise with strategic context, ensuring that every solution supports both the platform and the business behind it. While Built Best operates as a collaborative studio, the work remains founder-led, with Natasha actively involved in both technical direction and hands-on development.

What distinguishes Built Best is the depth and longevity of its client relationships. Many partnerships span years, evolving from initial builds into ongoing technical strategy and continuous improvement. That long-term collaboration allows the team to understand not just the technology, but the business realities driving each decision—resulting in systems that grow stronger, smarter, and more scalable over time.