Ever have one of those years where you look back and think, “Wow, did I really do all that?” 2024 was exactly that kind of year for me. Pour yourself something festive as I walk you through some of the coolest projects that kept me up at night (in the best possible way). Building a…

Let’s be real – you’re probably reading this while slumped over your desk, surrounded by shipping labels and empty coffee cups. Holiday season burnout is REAL, my fellow e-commerce warriors! ‍♂️ As someone who supports multiple digital commerce stacks (Shopify + Klaviyo + Google/Meta ads), I’ve feel you. That post-holiday haze where even checking your…

As an ecommerce web developer with a passion for fashion, I’ve always been fascinated by the way technology and style intersect. Few platforms did this as seamlessly as MatchesFashion. It wasn’t just a luxury retailer—it was a carefully curated ecosystem that introduced shoppers to emerging designers like The Vampire’s Wife and Nili Lotan while showcasing…

Let’s talk about one of e-commerce’s best-kept secrets: you can run a sophisticated wholesale operation without emptying your bank account on Shopify Plus. Yes, you read that right! As someone who’s built wholesale portals for brands of all sizes, I’m here to spill the tea on smart B2B selling. The $2,500 Monthly Myth First things…

To analyze your website’s bounce rate in Google Analytics using images, follow these steps: Step 1: Log in to Google Analytics Access your Google Analytics account and select the property (website) you want to analyze. Step 2: Navigate to the Reports Section In the left-hand sidebar, click on “Reports”. Step 3: Go to “Behavior” Section…

To determine if your website’s technology is up to date, you can evaluate several key aspects: 1. Platform Version CMS or Platform Version: If your website runs on a content management system (CMS) like WordPress or Shopify, check if you are using the latest version. CMS platforms regularly release updates that include security patches, performance…