First things first—I want to take a moment to say a huge thank you. To my past clients, my current clients, and anyone who might work with me in the future: you’re the reason I get to do what I love every day. Your trust and support mean the world to me, and I’m so grateful for the opportunity to be part of your journey.

Now, let’s talk about a big change I’m making in 2025. After much reflection, I’ve decided to transition away from project-based work and focus on ongoing support agreements instead. This isn’t a decision I’ve made lightly, and I want to share the why behind it—because it’s not just about me; it’s about how I can serve you better.

The Challenges of Project-Based Work

Project-based work has been the backbone of my business for years, and it’s allowed me to collaborate with incredible clients on a wide range of exciting projects. But as my business has grown, I’ve started to see the limitations of this model—not just for me, but for the level of service I want to provide to you.

Here’s what I’ve realized:

1. The Feast-or-Famine Cycle
   Project work can be unpredictable. One month, I’m juggling multiple deadlines, and the next, I’m wondering where the next project will come from. This inconsistency makes it hard to plan, invest in the business, and maintain the stability needed to deliver my best work.
2. The Mental Overhead of Constant Switching
   Every new project means starting from scratch—learning new systems, understanding new goals, and building new relationships. While I love the variety, the constant context switching can make it harder to dive deep into any one project. This often leaves me feeling stretched thin, and I worry it doesn’t allow me to give your project the full attention it deserves.
3. The Transient Nature of Project Relationships
   One of the best parts of my work is building relationships with clients. But with project-based work, those relationships often end just as we’re hitting our stride. It’s frustrating to walk away when there’s still so much more we could achieve together.

Why Ongoing Support Is the Better Path

This shift to ongoing support agreements isn’t just about making my work more sustainable—it’s about creating a better experience for you. Here’s why I’m excited about this change:

1. Deeper Understanding, Better Results
   With ongoing support, I’ll have the time to truly understand your business—your goals, your challenges, and your vision for the future. This means I can provide more tailored, strategic support that drives real, long-term results.
2. Proactive, Not Reactive
   Instead of jumping in to fix problems as they arise, I’ll be able to anticipate challenges and address them before they become issues. This proactive approach means fewer headaches for you and more time to focus on growing your business.
3. Consistency and Continuity
   Ongoing support means I’ll be a consistent partner in your business, not just a one-time collaborator. You’ll have someone who knows your systems, your goals, and your story—so we can pick up where we left off and keep moving forward.
4. A Focus on Long-Term Growth
   By building on the work we’ve already done together, we can focus on sustainable growth rather than quick fixes. This means more meaningful progress and less starting over from square one.

A New Chapter, Built on Gratitude

This transition isn’t about stepping away from the work I’ve loved doing—it’s about stepping into a new way of working that allows me to serve you better. To everyone who’s trusted me with your projects over the years: thank you. Your support has been invaluable, and I’m so proud of what we’ve accomplished together.

I’m excited about this next chapter and the opportunity to build deeper, more impactful partnerships with all of you. Here’s to 2025—a year of growth, collaboration, and even better results.