Here’s a tip: you don’t need Shopify Plus to sell to B2B customers online! This is great news for any merchant not ready to pay $2,500+ monthly for Shopify Plus.

If not Shopify Plus, then what?

There are many ways in which a single Shopify store can be converted to service both retail and wholesale customers. Built Best can work with you to determine what tech stack is best for your wholesale program and then implement the proposed solution. 

My recommendation: Use a single store approach if possible

Here’s another tip: The best approach for selling to both retail & B2B customers is to use a single store. Why? Because you don’t want to track inventory in two different systems. You don’t want your fulfillment team switching between platforms trying to figure out where an order is located.

Automate your Wholesale portal as much as possible

The whole point of investing in technology is to reduce manual administrative tasks, right? Built Best can set you up to collect and process wholesale applications online, specify net terms, route customers into wholesale pricing tiers, and more!