Let’s be real – you’re probably reading this while slumped over your desk, surrounded by shipping labels and empty coffee cups. Holiday season burnout is REAL, my fellow e-commerce warriors! 🏃‍♂️💨

As someone who supports multiple digital commerce stacks (Shopify + Klaviyo + Google/Meta ads), I’ve feel you. That post-holiday haze where even checking your email feels like climbing Mount Everest. But here’s the thing – Future You will be incredibly grateful if Present You can muster up just a tiny bit more energy to prep for next year.

The “I Can Barely Function But Need to Adult” To-Do List

Here’s your low-energy, high-impact checklist for setting up 2025. Each task is designed to take 30 minutes max (because let’s be honest, that’s all we can handle right now).

1. Save Your Stuff (15 mins)

Remember that time your computer died and took all your data with it? Yeah, let’s not do that with your entire business. Quick-grab all your Shopify analytics, Klaviyo data, and ad metrics. Dump them somewhere safe. Future You says “thanks!” 💾

2. Check Your Digital Plumbing (20 mins)

Make sure all your tech is still talking to each other. Shopify should be BFFs with Klaviyo, your Facebook Pixel should be happily tracking away, and Google Analytics should be… well, analyzing. Think of it as making sure all your digital children are playing nicely together. 🤖

3. Clean Up Your Email Party List (15 mins)

Time to say goodbye to those subscribers who ghosted you harder than a bad Tinder date. Use Klaviyo’s cleaning tools to remove bounces and chronic non-openers. Your email deliverability will thank you! 📧

4. Give Your Auto-Emails a Quick Polish (30 mins)

You know those automated emails you set up sometime between the dawn of time and last March? Yeah, those. Make sure they don’t mention your “hot summer collection” in December. A quick review keeps you from looking like a internet Internet explorer. 🕰️

5. Marie Kondo Your Ad Accounts (20 mins)

If those old Facebook and Google ad sets no longer spark joy, let them go. But save those audiences that brought you holiday magic – they’re the good china of digital marketing. ✨

6. Customer Service Speed Round (30 mins)

Any lingering support tickets? Time to close ’em out! Bonus points: Jot down common issues for your “Things to Fix When I Have More Brain Cells” list. 📝

7. Play “Count the Inventory” (20 mins)

What flew off your digital shelves? What’s still collecting pixel dust? Quick inventory check now = less panic later. 📦

8. Website Info Speed Date (15 mins)

Contact info? Shipping policies? Return dates? Give them all a quick once-over. Nothing says “I’ve given up” quite like a website still displaying “Holiday Returns Valid Through December 2024.” 📅

9. Victory Lap (10 mins)

Write down your three best campaigns and top-selling products. Not only is this good for planning, but it’s also great for your tired soul. You did that! 🏆

10. Bare Minimum Goals (15 mins)

Pick 2-3 simple goals for Q1. We’re talking “keep the lights on” level here. Sometimes “maintain inventory” is a perfectly acceptable Q1 goal. No need to solve world hunger just yet. 🎯

The Gentle Reminder Section

• These tasks don’t all need to be done today. Spread them out. You’re not a machine (even if your automated emails make you seem like one).
• Each task is designed to be “good enough” rather than perfect. Perfect is for people who didn’t just survive holiday retail.
• If you only get to half of these, you’re still ahead of the game.

The Wrap-Up

Remember, you just survived the retail equivalent of running a marathon while juggling flaming torches. These tasks aren’t about pushing yourself to exhaustion; they’re about giving Future You a fighting chance when January rolls around.

Now go take a nap. You’ve earned it! 😴

About the Author: A big time supporter of e-commerce merchants who believes in the power of done-is-better-than-perfect and that coffee should be its own food group.