The Download
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Posts filed under: Accessibility
How can having an Email Preferences Page Prevent Users from Unsubscribing
Email marketing is still effective for businesses to connect personally with their customers. But keeping subscribers around and preventing unsubscriptions is a never-ending challenge. Putting an email preferences page in place is a good way to counter this. This proactive strategy improves engagement, fortifies the bond between the company and its customers, and lowers the number of unsubscribes. Let’s explore how a simple preferences page…
Are you ready for Google and Yahoo’s new 2024 email sender requirements? 6 steps to take now
Yahoo and Gmail try their best to shield users from unsolicited and spam emails. They have decided it was about time to make email deliverability best practices as definite rules in 2024’s sender requirements. So, where does this leave you as a bulk email sender/marketer? Simply put, you must follow crucial best practices for email authentication and spam prevention to guarantee your emails reach your…
Why you should consolidate all your performance metrics into a dashboard
Gathering your performance measurements in one place is a lot more than just a boring technical task; it’s a relatively straightforward task that will give your company a leg up in an increasingly competitive digital world. Imagine having a magical instrument that efficiently and clearly tells the story of your unique digital growth. Sounds a lot better than a suite of tools that just throw…
The Importance of Accessibility for Online Stores: Promoting Inclusivity, Compliance, and Customer Engagement
Accessibility is of utmost importance for online stores for various reasons: Inclusivity: Online stores with accessible features ensure people with disabilities or impairments can access and navigate their websites with ease. By including features like screen reader compatibility, keyboard navigation and alternative text for images – accessible online stores provide equal opportunities to engage with their products or services by catering to a wider audience….
Unleashing the Impact of Image Renaming on E-commerce SEO: Exploring its Benefits
Renaming images correctly can have a tremendously beneficial effect on e-commerce SEO (Search Engine Optimization). While search engines primarily rely on textual content when ranking websites, they also take image-related factors into consideration. Renaming your images appropriately could provide multiple SEO advantages: Keyword Optimization: By including relevant keywords in image file names, you can provide search engines with additional context about what the image represents….
Mastering SEO-Optimized Metadata: Unveiling Effective Strategies for Writing Compelling Metadata
Writing SEO-optimized metadata is an important aspect of on-page optimization for search engines. Here are some strategies to help you write effective metadata: Title Tags: Meta Descriptions: Header Tags: URL Structure: Image Alt Tags: Structured Data Markup: Remember that while optimizing metadata is crucial, it should always be done with the user in mind. Create compelling and relevant metadata that accurately represents your page’s content…
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