How to analyze your website’s bounce rate in Google Analytics

To analyze your website’s bounce rate in Google Analytics using images, follow these steps:

Step 1: Log in to Google Analytics

Access your Google Analytics account and select the property (website) you want to analyze.

Step 2: Navigate to the Reports Section

In the left-hand sidebar, click on “Reports”.

Step 3: Go to “Behavior” Section

In the Reports section, scroll down and click on “Behavior” to expand the menu.

Then, click on “Overview” to see a summary of your site’s performance, including the bounce rate.

Step 4: View Bounce Rate

On the “Behavior Overview” page, you will see a metric called “Bounce Rate” displayed as a percentage. This is the average bounce rate for your entire website.

For a more detailed analysis, you can view the bounce rate by specific pages, sources, or audiences.

Step 5: Analyze Bounce Rate by Pages

Click on “Site Content” under the Behavior section, then select “All Pages”. This will show you the bounce rate for each individual page on your website.

Look for pages with unusually high bounce rates, which might indicate a problem with content, design, or user experience on those pages.

Step 6: Analyze Bounce Rate by Source/Medium

To see how bounce rate varies by traffic source, go to “Acquisition” > “All Traffic” > “Source/Medium”. This report shows how users from different sources (e.g., organic search, social media, direct) behave on your site, including their bounce rate.

Step 7: Set Date Range

At the top right corner of the page, adjust the date range to analyze bounce rate trends over time. You can compare the bounce rate of different periods to identify any changes in user behavior.