The Download
Natasha
Tips for selling to wholesale customers online
Filed under: eCommerce, Wholesale
Here’s a tip: you don’t need Shopify Plus to sell to B2B customers online! This is great news for any merchant not ready to pay $2,500+ monthly for Shopify Plus. If not Shopify Plus, then what? There are many ways in which a single Shopify store can be converted to service both retail and wholesale…
How to analyze your website’s bounce rate in Google Analytics
Filed under: How To's, Performance Reporting
To analyze your website’s bounce rate in Google Analytics using images, follow these steps: Step 1: Log in to Google Analytics Access your Google Analytics account and select the property (website) you want to analyze. Step 2: Navigate to the Reports Section In the left-hand sidebar, click on “Reports”. Step 3: Go to “Behavior” Section…
How do I know if my website technology is up to date
Filed under: How To's
To determine if your website’s technology is up to date, you can evaluate several key aspects: 1. Platform Version CMS or Platform Version: If your website runs on a content management system (CMS) like WordPress or Shopify, check if you are using the latest version. CMS platforms regularly release updates that include security patches, performance…
How to know it’s time to upgrade your website
Filed under: How To's
Before moving into the topic du jour, it’s important to understand the difference between updating and upgrading a website. Updating typically refers to making changes or improvements to the content, design, or functionality of your current website to keep it fresh, relevant, and secure. Examples include refreshing content, tweaking design elements, or fixing bugs. Core…
How can having an email preferences page prevent users from unsubscribing
Filed under: Email Marketing
Email marketing is still effective for businesses to connect personally with their customers. But keeping subscribers around and preventing unsubscriptions is a never-ending challenge. Putting an email preferences page in place is a good way to counter this. This proactive strategy improves engagement, fortifies the bond between the company and its customers, and lowers the…
4 email activities to focus on while planning for 2024
Filed under: Email Marketing
Optimizing email marketing tactics is essential to remaining competitive and connecting with the audience as we progress in 2024. With the various changes to the policies and rules surrounding sending emails, adapting new techniques and methods in email marketing setup is necessary. The effectiveness of email marketing has always relied on some specific activities. Let’s…