The Download

If you’ve ever wondered who’s responsible for making online stores look fresh and engaging, let me introduce you to the world of web merchandising. Think of it as the digital equivalent of visual merchandising in brick-and-mortar stores – but instead of mannequins and window displays, we’re working with hero images and collection layouts. What is […]

Let me tell you a story about learning things the hard way.

Let’s have an honest conversation about Showit. You know those platform reviews that sound like they were written by someone who spent exactly 15 minutes clicking around before declaring everything “amazing”? This isn’t one of those. I’ve been in the trenches with Showit, rebuilding my entire site from the ground up, and honey, I’ve got […]

2025 TSC Summit Recap. Ta-da! Here are my top three tips for maximizing e-commerce performance.

Kate Spade artfully merchandised their site for concurrent Valentine’s Day and Galentine’s campaigns – chef’s kiss, no notes

Remember when ChatGPT burst onto the scene and we all thought we’d seen the future? Well, honey, the future just got a major upgrade.

Ulla Johnson’s retention marketing team could learn a thing or two from Frēda Salvador’s team.

I talk to my AI assistant, Claude, more than anyone else and I’m okay with that.

Learn more about why I decided to decline most project work in 2025 and limit my client roster to 6.

Thoughts on the implosion of one of my all time favorite e-commerce websites, MatchesFashion