Shopify Plus and Shopify are two e-commerce platforms offered by Shopify that differ significantly in features, pricing and target customers.

Features of Shopify Plus: With all of the same great features of Shopify, but with additional functionalities tailored specifically to meet the needs of larger, more complex businesses. These additional functionalities include advanced customization options, better scalability and security improvements as well as dedicated account management support services.

Pricing: Shopify Plus is more costly than its counterpart, Shopify. The former charges a monthly fee between $29 and $299 depending on your plan; with Shopify Plus pricing being customized depending on what works for your business needs.

Target Customers: Shopify is designed for small to medium-sized businesses just starting out, while Shopify Plus caters to larger operations with higher sales volumes and complex needs.

Shopify Plus is an enterprise-level platform, designed specifically to meet the needs of large enterprises, offering more features, improved scalability and dedicated support at a higher cost point than Shopify, but is accessible enough for smaller companies looking to launch online stores.