Shopify Store Setup
A Shopify store built to scale — from the foundation up
Most stores are set up quickly and patched over time — until the structure can't keep up. We build the architecture right from the start, so the store grows with the business instead of fighting it.
Book a free discovery call- Atlanta-based
- Since 2010
- Shopify Select Partner
- Woman-owned
Book a free discovery call
No pressure, no obligation. We reply within 1–2 business days.
What you get
Architecture that scales
Collection structure, metafields, and navigation planned around how your catalog will grow and how customers actually browse — not how the backend happens to be organized.
Built right, not patched later
Building with structure from the beginning is faster and cheaper than rebuilding once the theme, collections, and navigation have become a liability.
New builds or rebuilds
Whether you're launching fresh or working on a setup that was never built for growth, we start from the foundation the business actually needs.
How it works
- 1
Free discovery call
We talk through your catalog, your goals, and whether this is a new build or a structural rebuild — and agree a realistic scope.
- 2
Plan the foundation
Theme, collection architecture, metafield model, navigation, and foundational settings — markets, shipping, payments — planned before anything is built.
- 3
Build to last
A store whose structure you can actually follow, with the reasoning behind the decisions — so the next person to touch it isn't starting from zero.
What clients say
Natasha is a phenomenal collaborator and educator, helping us to create order in our systems, simplify processes to make us more efficient, and importantly she always explains "the why" and the ROI on those decisions. Most recently, we engaged Natasha for an audit of The Southern C and Bulldawg Illustrated websites and her findings resulted in small tweaks that have netted big results. Natasha treats clients as long term partners not just projects — making her a real gem in her industry and it’s why she’s been a trusted resource for us for over 10 years.
Cheri LeavyFounder, The Southern Coterie & Bulldawg Illustrated
Natasha is a versatile player in the world of tech. Her 20 years of agency experience — including growing and selling her own business — gives her a unique skill set to advise and help entrepreneurs achieve their vision.
Libba OsborneFounder, Add Lib
During the 10+ years I’ve worked with Natasha, she’s always been very prompt, professional, and a total dream to work with. Natasha has made all of my website dreams come true and implemented some extra special touches that set us apart and strengthen our brand. She is always on the pulse of design and navigation trends that have helped my business tremendously.
Kristen BachTREEHOUSE kid & craft
Common questions
What's included in Shopify store setup and architecture?
Theme setup and configuration, collection architecture, metafield planning, navigation structure, and foundational store settings — the architectural decisions that determine how well the store scales as the catalog and the business grow.
Who is this service for?
Businesses launching a new Shopify store, or operating on a setup that was never built with growth in mind. If the store's current structure is limiting what the business can do, this is the right starting point.
Do you work on stores that are already live?
Yes. This service isn't limited to new builds. Stores that have outgrown their original configuration or need a more intentional foundation are a common use case.
How long does it take to set up a Shopify store?
It depends on catalog size and how much custom structure is needed. A straightforward build moves faster than a large catalog that needs a fully planned architecture from the ground up. A realistic timeline is agreed up front once the scope is clear.