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SEO

SEO strategies for dynamic online stores with constantly changing product offerings

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Optimizing an online store that constantly changes product offerings for SEO can be challenging yet manageable. Below are a few strategies to help optimize dynamic online stores for search engines: Focus on Evergreen Content: As your product offerings may shift over time, creating evergreen content such as blog posts, guides, tutorials and articles remains evergreen…

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Optimizing website SEO: one product with multiple colors vs. Individual products for each color

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As such, it is generally better to have separate product pages for each color variation of a product. Here are a few reasons for this approach: Keyword Targeting: By optimizing product pages for each color, you can target specific keywords related to that color and capture more relevant search queries – increasing your chance of…

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The Download is a blog built to filter and funnel the best ecommerce news, tips and tricks.